Taco Tournament

Task

In the September issue of D Magazine, the editors listed 37 tacos and 32 places that every Dallasite must eat at. This custom bracket template was created at D Magazine as an editorial tool where users could vote in a march madness style. Below the bracket lived a gravity form with each matchup to make it easier for the user to visually see what was up against what, garnering more pageviews and engagement.