Dallas News

Task

The previous site design for The Dallas Morning News was a completely different look and feel than the print newspaper product, despite over 100 years of brand history. In order to better align the digital product with their print product, the product team at DMN launched a site redesign. It was designed to be faster and more reader-friendly and brought all of its brands together in one digital home. Previously, The News operated DallasNews, GuideLive, SportsDay, SportsDayHS, and Al Día all as separate sites. The new site loaded three times faster than the old site, and when measured against other news sites, was the fastest in Texas.